Workflow Architecture
Designing how work flows from strategy to publish — including steps people forget about, like legal review, SME interviews, partner approvals, and asset gathering.
Introducing Katy Flatt
Content Operations for Editorial & Creative Teams
I build the workflows, documentation, and systems that move creative work from idea to published.
Hi, I’m
Katy.
I’m a
content operations
consultant.
I help
editorial and
creative teams
stop fighting
their workflows
and start
actually using
them.
If your content team is stuck — briefs are unclear, handoffs are messy, feedback lives in six places, and nobody knows where to find anything — I can fix that. I look at how work actually moves through your team, figure out where it breaks down, and build the systems to make the whole thing run. I’ve spent the last decade doing this for agencies, startups, and online education brands. I’ve managed editorial workflows for 80+ clients, built knowledge bases from scratch, and turned groups of remote freelancers into organized, in-sync teams. I also come with a brain trust of professional creatives — strategists, writers, designers, editors — if your team needs the people, too.
How I work
No One Size Fits All.
Every team is different, so I don’t show up with a blueprint and force it. I look at how your team actually works — the tools, the people, the culture, the client relationships — and I design around what’s real.
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01Advise
I assess your content operations and deliver a prioritized roadmap of what to fix.
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02Plan
I turn the roadmap into a written action plan your team can actually act on.
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03Build
I do the work — tool setup, process design, SOPs, documentation, scoped to your needs.
What I Do
What I Actually Do
I handle the full operational infrastructure for content teams — not just the PM board, but everything that makes creative work actually move.
System Design & Setup
Configuring your PM tools (Asana, Notion, ClickUp, Monday) so they’re organized, intuitive, and built for how your team actually works.
Documentation & Knowledge Bases
Centralizing SOPs, brand guidelines, voice and tone directives, stakeholder feedback, design assets, and templates — all in one findable place.
Digital Organization
Structuring Google Drive, Notion, Asana, Slack — whatever you use — so people can find what they need without asking for a link.
Traffic Management & Accountability
Keeping creative work moving through the pipeline, surfacing blockers early, adjusting deadlines before they’re missed, and liaising with stakeholders outside the immediate team.
Want This Handled for You?
Let’s figure out what your team needs — and build the system that runs it.
Let’s talk →What People Say
The work speaks for itself. Here's what happens when a team finally has the systems they need.
She builds the systems that make everything else possible. She’s not flashy about it. She just quietly makes sure things work.
Prateek Agarwal
CMO, Prat City LLC & Best Online Traffic School
Katy is the absolute glue that transformed a group of 20+ remote freelancers from all over the world into an organized, focused, in-sync team that nails due dates and does our best possible work.
Tyler Hakes
Content Marketing Consultant & Founder, Optimist
With barely any guidance from me, she built out my entire client workflow in Asana from scratch, and honestly, she did it better than I ever could have.
Steph Trovato
Content Marketing Strategist, Big H Content
Katy knows how to make remote creative teams work. She’s the best project manager I’ve ever worked with. Katy is a unique combination of border collie, cheerleader, diplomat, and drill sergeant: she tracks EVERYTHING, keeps team members motivated and engaged, handles client requests with aplomb, and hits every deadline. All while keeping things fun.
Scott Davis
Owner & Director, Davis Communications Ltd
Ready to Fix Your Workflow?
Whether you need a diagnostic, a full system build, or someone to run it —let’s figure out what your team needs.